During an emergency, it’s imperative that those within your organization know how to communicate effectively. The need to communicate has led to increasing use of social media platforms during recent disasters across the globe. 

Some examples of expanded use of social media during a crisis include the Joplin tornado and Virginia earthquake in 2011. In each case, various social media tools were used not only to disseminate news about the disasters, but also coordinate the response and recovery.

Join the U.S. Small Business Administration and co-sponsor Agility Recovery for a webinar on Sept. 19 from 2-3 p.m. EST, when Laura Howe, vice president of public relations with the American Red Cross, will discuss the steps and best practices for developing your organization’s strategy for crisis communications utilizing social media.

Register online.

This webinar is part of an ongoing campaign by the SBA and Agility to promote preparedness among small businesses through the PrepareMyBusiness campaign. 

Webinars occur monthly on a wide range of topics, with four planned for National Preparedness Month.